There are four main free to air channels:
TVOne and TV2 State owned long term players in the market.
TV3 owned by MediaWorks NZ. Has been in the market since 1990.
TV4 Also owned by MediaWorks NZ, in the market since 1997
TV1, TV2 and TV3 The three major free to air channels in NZ all achieve national coverage, (in excess of 95%). Therefore placing one spot on any of the channels gives the opportunity to be seen nationwide.
SKY TV Founded in 1990 now has over 370 channels. Sky Network Television Limited (branded as SKY) is a New Zealand pay satellite TV provider, while most free to air channels are also available using Sky Digital. Choosing the right channel to advertise on using SKY may seem like a mind field but with the variety of channels it allows for very targeted audience reach. Booking Sky can add great value to your overall campaign and reach.
The Way Airtime is Bought
Television buying is done on an individual agency or media shop basis - unlike in Australia, where most of the buying is handled via a small number of large buying groups. This differs markedly from New Zealand, where individual negotiations are held year round between the channels and the agencies on a campaign by campaign basis.
The discount/bonus levels achieved in New Zealand are well in excess of those achieved in Australia.
New Zealands cost to deliver an audience on television is measured by CPT or Cost per (000). Spot rates (for 30 seconds), range from $350 to $19,000.
A Duration of 15 seconds is also available, however conditions apply on the rates offered.