Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, Flyers, Brochures, to reach consumers, business customers and prospective clients.
Investing in printed material signals to customers that you are serious about your business and that you offer a worthwhile product or service. Printed materials can also create engagement between the customer and the brand. Print still has authority - Yes, the online world is powerful and not to be ignored, but there is something reliable and safe about having something in the hand. Printed materials, such as leaflets, business cards, banners, and posters are a tangible asset. Customers still like "money off" coupons in the newspaper or the tear-off coupon at the bottom of a leaflet to put on their pin board, fridge door, and coupon books. You may think that the younger age group do everything online, but statistics suggest the opposite is true. Magazines, for example, based on particular subjects, from fashion through to fitness have seen an upswing in young readers, age 18-24 years. What does this mean for printed promotional literature? It means all printed material still attracts customers. |
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